Martin D. Pichinson

Martin D. Pichinson


Mr. Pichinson, one of the co-founders and co-managing member of Sherwood Partners, Inc., takes a hands-on approach working with management teams to develop new ways to create and maintain profitability and gain maximum market share. His management style and understanding of corporate structure and culture enables him to develop a sense of accomplishment within the organization that contributes to growth and profitability long after his mission is completed. Mr. Pichinson has positioned Sherwood Partners, Inc. as one of the most sought after advisory firms in assisting venture backed companies reengineer, refocus, reposition, restructure and monetize their IP. He is also one of the nation's foremost experts in monetizing IP and speaks nationally on this topic. His marketing experience is also called upon to assist his clients maximize their marketing and branding efforts.

Mr. Pichinson brings more than 35 years of experience as a trusted business advisor to Sherwood Partners, Inc. and has a long history of managing and working with management teams and growing companies. Prior to co-founding Sherwood Partners, Inc., he was Chief Operating Officer (COO) of a nationally branded cookie company, COO of a major shoe company, managing the company’s real estate holdings and restructured the 280-store retail chain, and COO of a major garment company increasing sales 800%.

Mr. Pichinson has been published and quoted in many national and international periodicals such as The Wall Street Journal, The Economist, Business Week, The New York Times, The Washington Post, Fortune, Business Credit, Institutional Investor's Journal, Journal of Private Equity, and Venture Capital Journal and numerous other publications. He has also been a guest on CNN, CNNfn, NPR and Canada’s ROBtv as well as other national television news shows focusing on the changing technology environment. Mr. Pichinson has also served as both a presenter and moderator at conferences for influential industry organizations such as The Smithsonian, ABI, IBF, INSEAD and INSOL.

Mr. Pichinson holds a degree in marketing from Columbia College, Chicago, IL.


Sherwood Partners, Inc.

Silicon Valley | Los Angeles | New York

3945 Freedom Circle
Suite 560
Santa Clara, CA 95054

Phone: 650-454-8001
Fax: 650-454-8040


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